Here’s a great infographic from MDG Advertising in Boca Raton, Florida:  How advertising and consumers have changed over the past year. Let’s discuss.

Infographic by MDG Advertising

________________

One of the most drastic changes is the number of dollars being spent on social media vs. TV and other traditional media. For an interesting take on this, see Business Insider’s article, The Death of Television.

At the Traveling Office we’ve seen two other big changes this past year: 1) The increase in company use of Social Media Managers to monitor consumer feedback and behavior and 2)  More “fans only” content—-unique content that is available only to fans or followers.

What’s this mean for your business?  Not every business is suited for every social media platform or even social media in general. But it may be time to readdress how your customers’ behaviors have changed over the past year.

We predict next year’s big change will be a sizable increase in mobile apps. Mobile devices have become affordable enough to become the standard rather than an upgrade. Business owners may want to either explore having mobile apps developed for their business, research available apps that can promote their business or, at the very least, optimize their existing websites to be more easily read on mobile devices.