Here’s what I often see on typical marketing material:
“We have the best customer service!”
“Our product rocks!”
“We’re number one!”
“I’m a million-dollar sales producer!”
“Me, me, me, it’s all about me!”
News Flash: Your prospects don’t give a rip how fabulous you are.
There is one phrase you should always remember when communicating with your current and future customers. It is:
“Your product or service is far less important than its ability to fulfill your customers’ needs.”
Or, to put it more simply:
“What’s in it for them? What’s in it for them? What’s in it for them?”
Too often, we get caught up in trying to promote our credibility. Here’s the fastest way to being credible: Offer an awesome product with great service and get OTHER people talking about how fabulous you are.
One of the best examples I’ve seen of this in a while is the website of www.georgekao.com.
When you go to his site, here’s what you’ll see:
1) What he does and the benefits he provides his clients
2) Why he believes you should work with him, and (more importantly)
3) Dozens of testimonials of what his clients have gained from working with him.
It’s okay to share with prospects why they should do business with you. Just remember:
Show the benefits they’ll receive, not the success you’ve achieved.
Visit us at: http://www.TheTravelingOffice.com